Pitch-o-matic Elevator Pitch Wizard
Opening Prompt:
Part 1. The Opening Prompt
The first part of your elevator pitch is a prompt designed to qualify your prospect. This gives you the opportunity to talk about THEM instead of launching into a list of products and services YOU offer. Our prospects won’t listen or care until they know we understand THEIR problems.
Are your children out of control?
Are you battling stress?
Are you a professional who’s plagued by lawsuits?
You’ll have an opportunity to edit the grammar and punctuation in the final output box at the bottom.
Begin your opening question
Who has the problem?
Stories are always about people. Use “you“ language to let your target prospects know you’re talking about them and their problems. The problem is not their pipes; they have a plumbing problem. Their pipes will never hire you.
Choose a menu item. If you choose “Custom,” a text area will appear so you can enter your own prospect.
Do you serve a particular client type?
If you help (for example) oncologists or veterans or construction contractors, enter your prospect type in the text field. If you help anyone who suffers from stress, back pain, or lost opportunity, leave the box blank.
How are they experiencing the problem?
Choose a menu item. If you choose “Custom,” a text are will appear so you can enter your own prospect.
Choose the conflict
What problem does your prospect have? Select an option from the buttons below or enter a custom conflict into the text field. Or use the buttons as an array of suggestions to inspire you to create the ideal custom prompt for you.
Emotional Prompt (optional):
Part 2. The Emotional Prompt
The problem you solve may be more emotional or spiritual than practical. Some people need a trustworthy finance manager; others are feeling depressed, left out, or disillusioned. Purchase decisions are almost always based on emotion.
Whether the emotional fallout from the problem ends up in your pitch or not, it’s still worth considering how your prospect feels.
Begin your emotional prompt question
Choose an emotional response
Your Memorable Introduction:
Part 3. The Introduction
People will never remember your name until they’ve become interested in how you can serve them. Now that they know we understand their problem, you’ll introduce yourself in an engaging and memorable way by attaching your name to your unique problem solving abilities.
This section is the heart of your elevator pitch. Our goal is to create a unique and memorable identifier.
To do this, you’ll introduce yourself by name and then suggest the role you’ll play in your client’s business. By combining your area of expertise with a mythical persona, you can be “the gardening guru,” “your tax tamer,” or “the profit prophet.”
Your Name
Relationship to the Prospect
Your Field of Expertise
Choose an option from one of the buttons or enter a custom area of expertise in the text field below.
Your Mythical Persona
The roles listed here vary from technical to mythical. All have metaphorical meanings. You may not be a literal firefighter but you may help your clients put out business fires. You may not be an actual locksmith, but you might help your clients “unlock” opportunities. Maybe you’re the “gardening goddess” or the “success chef.” You’ll find options here for every letter of the alphabet.
Your Call to Action:
Part 4. Your call to action:
Here’s where we tell the prospect to take action and how to contact us to do it. This final prompt is important. They may be motivated to grow their business or outsmart the competition, but if they don’t ask you to help them do it, you won’t bring in any new business!
“Heart words” are verbs that carry emotional power. Words like “put” and “use” and “develop” are functional but bland. Words like “grow” and “explore” and “inspire” motivate people to take action—in this case to engage with you.
Choose a heart word and an outcome you can help your prospect acheive.
Examples
Grow your profits today!
Inspire your sales team!
Explore the investment potential of South Florida real estate!
Outcome
Now that you’ve chosen a “power verb,” specify what they’ll be able to do, what will improve, or what will happen if they engage with you.
Boost your productivity!
Master the secrets of presentation pros!
Discover your untapped potential!
Contact Method
Now that they’re interested, how should they make the next move? Talk to you? Visit your website? Join your mailing list?
Contact – Means
And this last section is simply where to follow-up: your website, email, phone number, etc.
Your Elevator Pitch
As you fill in the prompts above, your unique and memorable final elevator pitch will be revealed here. Edit for grammar and syntax, then copy/paste into a text editor and save. If you have time for a longer introduction, use the full pitch. If time is short, skip the underlined sections and use the rest.